STRATEGIC PLANNING ROOTED IN COGNITIVE SCIENCE
STRATEGIC PLANNING ROOTED IN COGNITIVE SCIENCE
Who We Are
- A global collaboration between top tier strategy consultants and cognitive scientists
How We Are Different
- Strategic planning informed by the latest research in the cognitive sciences
- Powerful tools and methods for designing winning strategies
- Overcoming biases and psychological obstacles to making the best decisions.
Who We Work With
- Those who want to rethink the way they plan, CEOs, C- teams, founders, business owners, organizational leaders, and chief strategy officers
Who We Are
- A global collaboration between top tier strategy consultants and cognitive scientists
How We Are Different
- Strategic planning informed by the latest research in the cognitive sciences
- Powerful tools and methods for designing winning strategies
- Overcoming biases and psychological obstacles to making the best decisions.
Who We Work With
- Those who want to rethink the way they plan–CEOs, C-teams, founders, business owners, organizational leaders, and chief strategy officers
OUR APPROACH
OUR APPROACH
Strategic planning designed to overcome psychological obstacles to success. We help leadership teams see and transcend their biases to build winning strategies.
Strategic planning designed to overcome psychological obstacles to success. We help leadership teams see and transcend their biases to build winning strategies.
OUR LATEST THINKING
Doesn’t Everyone Think (and Eat,) Like I Do? A Taste of Bias.
Why do 80% of the 30,000 consumer products launched each year and 70% of corporate transformations fail? Often business leaders are blinded by cognitive biases, which seriously affect their decision-making - and, as a result, the revenues and welfare of their...
Curious What Your Customers are Really Thinking? Listen Up.
Good strategies rely on a deep understanding of customers. Much of the time we assume that, in general, we know what other people think, so why bother to listen? Psychologists refer to this social-cognitive skill as “Theory of Mind.” Humans create stories or...
If You Can’t Trust Your Brain, Who Can You Trust?
Many business strategists rely heavily on intuitive thinking. But what if you can’t trust your intuition as much as you think you can? Human brains are amazing. We can send people to the moon and back, cure disease and make almost anything out of cauliflower. The...