OUR LATEST THINKING
Doesn’t Everyone Think (and Eat,) Like I Do? A Taste of Bias.
Why do 80% of the 30,000 consumer products launched each year and 70% of corporate transformations fail? Often business leaders are blinded by cognitive biases, which seriously affect their decision-making - and, as a result, the revenues and welfare of their...
Curious What Your Customers are Really Thinking? Listen Up.
Good strategies rely on a deep understanding of customers. Much of the time we assume that, in general, we know what other people think, so why bother to listen? Psychologists refer to this social-cognitive skill as “Theory of Mind.” Humans create stories or...
If You Can’t Trust Your Brain, Who Can You Trust?
Many business strategists rely heavily on intuitive thinking. But what if you can’t trust your intuition as much as you think you can? Human brains are amazing. We can send people to the moon and back, cure disease and make almost anything out of cauliflower. The...
